Future of Social Media

It was the early 1980s and the man looked out his apartment window at the San Francisco Bay. Lights from ships dotted the harbor, framed by a setting sun. He sipped a glass of wine and looked with pride at the glowing creation on his computer screen. This would change everything…

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To better understand the future of social media, we brought on a special guest for the Mission Daily, Gina Bianchini.

Gina has been helping building communities online and off since she was a girl. Now, she is the CEO and co-founder of Mighty Networks, a company that enables entrepreneurs to bring people together in one place, under one brand, across the web.

We bring on guests to discuss important topics, and we make sure they have skin in the game. Gina does.

She’s living in (and building) one possible future of social media.

Today’s The Mission newsletter is brought to you by Jamf Now, the #1 device management solution for all of your company’s Apple devices.

…What he was staring at was one of the first social networks.

Outside his apartment in the Silicon Valley area, spirits and idealism were high. What used to be empty orchard fields was now filled with research parks and companies. The founders of the emerging feast of opportunities was the United States Government. A technology project they had funded and incubated called ARPANET was finally becoming easy to use.

That new network was a technological natural complement to his magazine, The Whole Earth Catalog.

So what does the future of social media look and feel like?

If one of the very first applications that succeeded on ARPANET was a social network, it doesn’t seem reasonable that social media will die out. The linking of computers naturally means the linking of people. But the current social media behemoths that dominate our landscape won’t be here forever.

They, like every other company will be forced to adapt, evolve, and become more symbiotic with those around them… or else they will die out.

Maybe a radical distancing from social media isn’t what we need. Maybe being unafraid to look at all the flaws is the only way we can see that the future isn’t less social media… it’s better social media, networks, and communities. Most likely, the future of social media will be something that doesn’t even resemble “social media” as we know it.

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