4 Things About Content Marketing Nobody Talks About

Your best work might not make you any money.

The content game is a grateful and interesting industry to be in. But people often give it too much fake glamour, expect fast results, and fail flat on their faces.

But you’re not going to post a random story and suddenly wake up with a new Bugatti. The content world is much more work and sweat than creativity and luxury.

Most people just dip their toes into the content game, decide it’s not for them, and never come back to it again. Even worse, some work long hours and days and never make a buck. 95% of active Medium writers doesn’t make above $100. Let that sink in for a second.

Nobody can guarantee big bucks, but the following 4 truths can tell you more about the content game. You can learn, grow, and develop with the right insight, and finally start earning money.

Content creators — writers, podcasters, or video — have to know a bit about everything to make it in the content game. You have to be a skilled writer, excellent storyteller, you have to know politics and social struggles. You definitely have to know marketing, psychology, a little bit of design, and on top of all, you have to be disciplined.

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