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FED UP WITH COLD CALLING TO CLOSE SALES?

I know every marketing person faces this issue. As a network marketer, I started my career in sales. In the beginning, it is cool, and later on, everything went down. I got many rejections. My energy totally went down and my thoughts are negative on sales. Then I came to know that cold calling alone will not transit a sale. Then I listened to a very commonly used term DIGITAL MARKETING.

Yes! everyone is familiar with this word. I know while reading this article the first question rises are Why Digital marketing?

Digital Marketing will remain as the most powerful way of Marketing in the future. As technology is evolving we keep changing ourselves. The traditional market is totally dependent on physical manpower to promote their products. But now with the changing times, people want everything on fingertips. For example to buy clothes and groceries we are using e-commerce sites. If I need 500 customers, it is very difficult to achieve by the traditional market whereas it is possible through Digital Marketing.

“The Internet is becoming the town square for the global village of tomorrow”.

Before knowing about Digital marketing let us know about Marketing.

Marketing is an action taken by a company to promote the buying or selling of a product.

Digital marketing utilizes the internet and online-based digital technologies such as personal desktop computers, mobile phones, and other digital media platforms to promote products and services.

Marketing starts with a product or a service. It is about targeting the person with the right message at the right time. Firstly, we have to identify the need for a customer. Everyone thinks Marketing is about creativity but it depends on science. Marketing is about building trust with the Target audience. Generally, the common mistake done by many marketers is once the product is sold they will not communicate and market with the transacted customers. Then you lose the customer. It is of making customers happy.

Imagine you visited a restaurant and the service is worst. Will you visit the restaurant again?

Obviously no!!

So building a good trust and relationship with customers is really important.

Marketing is not about sales and advertising completely. Sales and advertising are part of marketing. It mainly depends on the product. High-quality product needs no marketing. It is automatically sold. Word of mouth is the main component. If your product is good then the customer recommends to others. As a result, the product is marketed without any marketing. So quality places a very crucial role.

A goal is very important to achieve something. It helps you determine what you want in life. For example, your goal is to achieve a 1 crore revenue then next you have to select a way to achieve it.

If you are picking up the competitive category, then it may be very difficult to achieve. Select a category that identifies yourself. “Don't be No.1, be the only one”.

Let us understand marketing through the CATT framework.

Selecting a niche is very important. The niche must be a combination of talent, passion, and market.

N=Niche

For example, if you want to become a Dietician, you should have talent, passion, and market. You had only talent and market then you feel very difficult to sustain in the category because you don't have passion for it. If you have Talent and passion but no market for it then you won’t make money from it. If you have only passion but no talent for designing then you will be not successful in that field. If anyone of it misses then you will not be successful in that category.

Next, you should know about global economics. It helps you to make decisions in your business based on economics.

C=Content

Developing content is the main tool of marketing. Because the customer visits your page with the content. Don't write the content as of your wish, understand the need of the audience, and write the content according to it.

Communication is an important aspect of Marketing. When talking about communication it doesn't mean about good vocabulary and a high-level language. Communication is expressing your views and thoughts clearly. While communicating with others remember that people don't like to read high vocabulary. The problem is if they don't know the meaning of high vocabulary you used then they are not interested to read and you will not get the desired results. A simple writing understanding by everyone is always best. So the content you develop is the pillar of your marketing strategy.

A=Attention

Now you have to gain the attention of the target audience through your content using SEO, Social media, Paid ads, Email marketing, etc.

T=Trust

As I said building trust with your target audience is important. As everyone knows without trust there will be no relationship. Similarly to close the leads trust is important.

T=Transaction

Finally converting your leads into customers. If you completed the above steps perfectly then undoubtedly this step is automatically done.

This will create wealth.

I know now everyone thinks about how to grab the attention of the audience. Each component of digital marketing is effective in its own way. But all the components combined to give better results and this is known as Integrated digital marketing.

Content, SEO, Social media cannot bring the sales. If we combine them then it is easy to convert the leads into sales.

The best way to make CATT funnel working is instead of advertising the product directly on social media we can advertise the content created. Then you will get the audience interested in your content which means they are attracted to your content. Then you can market the content every time via email marketing. You will appear in SEO and social media audience also diverted to content. After grabbing the attention trust is created. We can say that here every component depends on content. Then you can convert leads to transact. This engine totally drives the CATT funnel.

Personal branding is something that you should do it for yourself. If you are good at something and if only you know it no one will hire you. So you have to market yourself to the world.

To build a personal brand first you have to learn. Learn through concepts facts and procedures. Understand the concepts, remember the facts, and practice the procedures. Now you have to work. Whatever you learned you have to implement now. Without implementation whatever you learned is of no use. You can do freelancing jobs and your own projects. Write about what you have learned in your work through the blog. You will understand better when you write. It also helps in improving your content development. Now you can consult people to get that positioning. Without blogging you cannot develop the authority over the subject. Then you can help other people learning via mentoring the group of people. Mentoring is generally consulting a group of people at a time which gives hold and grip on the subject. Now you can start your own start-up or service depending on your own skills. Even if u fail you can repeat this cyclic process until you reach your destination.

I think this article had given you a basic understanding of digital marketing. The research and practice of digital marketing are improving with the advancement of technology.

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