How to Manage a Creative Team

In the competitive world of content, creativity is a MUST have skill. As a Creative Director, it’s important to know how to manage a creative team in a way that keeps them motivated and inspired.

All creative people have the potential to make truly incredible work, and it’s my job to make sure we have an environment where collaboration is encouraged, and creative expression is a natural product of each individual’s professional journey.

Here are my tips for managing creatives so that our content remains effortless.

Hiring people who not only possess the skill sets needed, but also fit into the kind of culture you want to create can be challenging. As important as talent is, we’re not looking for a superstar content creator who can’t play well with others.

We’re looking for someone who is collaborative and team-oriented in addition to being well-versed in content marketing, design, copywriting, or other specialized areas.

Nobody on this team functions as an island, we’re all working together, bouncing ideas off of each other, and helping each other succeed, so what we really need is the whole package: creativity & collaboration.

Perhaps the most important thing you can do when managing creatives is research, research, research, and more research.

Things are constantly changing, mediums are evolving, and unless you’re looking up new content trends and methods of delivery, you’ll fall behind.

This is not the kind of field that you can just learn a, b, c methods in college and then be eternally educated on the subject.

As the Creative Director, I’m always researching what’s happening and encouraging everyone on my team to be aware of what other creative teams are doing to make sure that what we create is as up-to-date and compelling as possible.

Burnout is the killer of good work, and if we’re not careful, it happens to the best of us. It’s crucial…

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