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The Best Online Ordering and Delivery Apps for Restaurants

Online ordering is a game changer for restaurants that offer delivery.

Whether you have your own employees to deliver orders, or need a service that includes it’s own fleet of modern food couriers, there are a plethora of options available to you.

But… That’s kind of part of the problem though, isn’t it?

We have option overload when it comes to services for restaurants, and it can make comparison shopping a veritable nightmare.

Furthermore, choosing the right delivery and take out technology can become even more enigmatic when many of the major apps do not openly advertise their commission rates or set-up fees.

The lack of pricing information isn’t necessarily a bad thing, because it means that you can negotiate for the rates you’re willing to pay on your contract.

There’s more to consider than price though. Hungry and unhappy people tend to hop online and leave reviews, and some of the top apps have been viciously dressed down by customers for unprofessional delivery practices, incorrect billing, glitchy app behaviour, and food that never arrived at all.

That reflects on your business, so on top of price comparisons (for you AND your customers) we’ll show you the ratings from some review sites for each each app, to give you the best idea of what customers are thinking when they order food through these different systems.

Now, without further ado, let’s take a look at the top contenders, what they offer, what they cost, and what your customers might think of them.

Eat 24 is another Yelp progeny. They advertise 35,000 restaurant partners and over one million orders processed each month.

FEATURES
You need to have your own employees to deliver the food, or you can also offer your customers the option to come pick up their order themselves.

Essentially, your restaurant is hosted on the Eat24 site, and that’s where customers will find your menu and complete orders, which are then sent to your restaurant through a system intended to integrate with your POS system.

Without going into detail, they claim that their online ordering system works with your existing website. What you’re really paying for is market presence on Yelp’s channel.

COST TO CUSTOMER
Eat24 is a free service for your customers to use to order delivery or pickup from your restaurant. They can use the website, or there is an app they can choose to download, too.

FEATURES
You can integrate eHungry directly with your current restaurant website, which is a very nice bonus, because customers won’t be navigating away to a site that also lists your competitors.

Not only can you preserve your gorgeous restaurant website, you can choose to receive orders through email, fax, web, text, or direct to a printer.

eHungry also sets you up to receive credit card and other forms of payment online, or let your customers opt to pay at the time of delivery or pickup — and you provide the delivery staff.

You get hooked up you with online ordering console software, which you can customize to suit your menu. It’s equipped with bonuses like the ability to create coupon codes, and can recommend relevant items while customers are making orders.

Lastly, they provide consumer data in the form of reporting and statistics so you can make informed choices for your restaurant about peak hours and favourite dishes, for example.

COST TO RESTAURANT
eHungry gets bonus points for clarity, as they openly advertise their pricing structure, and it’s incredibly simple: 1.9% per order (USD) as part of a pay-as-you-go service. Even better, there are no contracts or setup charges.

The free trial is actually 30 days long, and if you cancel within 30 days you won’t be charged at all.

COST TO CUSTOMER
There is no cost imposed on your customers to order with eHungry, and you determine the delivery cost independently. Customers order directly off your website using their integration, so you’re in control.

REVIEWS FROM PEOPLE WHO ORDERED FOOD
There are no reviews of eHungry at this time online from restaurant patrons, but that’s because there is no eHungry branding imposed on your ordering system whatsoever. The online ordering happens directly under your brand name, so reviews will be about your restaurant and your delivery staff.

A subsidiary of Delivery Hero, foodora operates in 10 countries in Europe, Asia, Latin America, North America and the Middle East. Today, they partner with over 150,000+ restaurants.

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As an on demand delivery service platform, foodora provides couriers on your behalf.

Their model is a departure from the traditional idea of delivery, as most of their riders deliver by bike (although a few do use a scooter or car).

Customers can choose to order food for delivery from a restaurant within a 2 kilometer radius of their location using the app, and they stand by their guarantee that all orders will be picked up within 30 minutes of the order being placed.

foodora (like deliveroo, later in this article) has come under some pressure and scrutiny for the status and rights of their contract employees. It is an ongoing matter as they continue to expand.

COST TO CUSTOMER
The delivery fee is $3.50 for orders above $30.00, and $4.50 for for orders under $30.00. Customers must pay by credit card, or a PayPal account. All tips go to the Foodora couriers, which is nice.

UberEATS is the natural offshoot of controversial transportation / shuttle app, Uber. Borrowing their original model, the app works in dozens of cities around the world where Uber is available, and UberEATS will deliver food from 10am to 10pm.

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Customers can track their orders in real time (like the original Uber app), and UberEATS promises delivery in 30 minutes or less.

UberEATS promises they will include your restaurant in large customer-facing brand campaigns, in emails to Uber’s rider base, and social media posts, but the frequency of this is not set out specifically. Still, this is appealing for restaurants without a budget for broader marketing.

COST TO CUSTOMER
Customers pay varying fees per delivery (usually around $5), but can be charged extra with “busy area” fees, depending on their location.

Founded in 2013, deliveroo serves 84 cities in the UK, Netherlands, France, Germany, Belgium, Ireland, Spain, Italy, Australia, Singapore, U.A.E and Hong Kong. They deliver food by bicycle, motorcycle and car from noon to 11pm.

The company has faced many controversies, most notably in August 2016 when drivers held a day-long strike in London after the company announced a new pay plan for drivers that would result in them earning much less than the minimum wage.

deliveroo later abandoned their proposed plan, however they are still facing legal action, for forcing their delivery employees to wear uniforms, which implies worker status and not contract status in the UK. Employees are still seeking union representation.

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deliveroo does not advertise any features to the public, but it can be assumed they will provide some sort of e-ticket system to alert you of an order and pickup.

COST TO THE CUSTOMER
The customer pays an unspecified delivery fee to deliveroo. The company does offer a customer loyalty program called deliveroo Plus, which entitles users to subscribe on a monthly basis to receive free delivery.

Just Eat is in 13 countries worldwide, with 27,000 restaurants, making it the UK’s leading online delivery service. They boast 8 million visits to their website and 4 million customer orders each month.

FEATURES
Just Eat provides partner restaurants with a Just Eat terminal to receive orders, and Just Eat creates the website with your restaurant’s branded menu in their platform on your behalf for customers to order from.

Just Eat also invests in diverse marketing, including prime time TV ads, to ensure the restaurants subscribing to their services are seeing an influx of orders.

COST TO CUSTOMER
There is no cost to your customers to use the Just Eat services.

Whatever you choose, having the option for your customers to order food for delivery is bound to grow your restaurant base. After all, who doesn’t want to stay home in their PJ’s, get a bit lazy, and order in every once in a while?

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