How to Sell Products to Stupid Markets?

By Prof. Rafael N. Castro M., MSc. Finance and Marketing

Goodbye to Politics

In the time of Alexander the Great, the political system was based on a concept called “POLIS”: they were small “state cities” with political independence from each other. So, everything that was outside the POLIS, was considered BARBARIAN or BARBARIC.

When Alexandre Magno dies, this system of POLIS disappears forever (until our days), and radically changes the way we see the world from every point of view.

If before you were my enemy, now you would be on my side, creating the so called “IDEAL COSMOPOLITA”. That is, the whole world is now a POLIS (no longer just Greece) Both political structure and philosophical thinking, would never be the same again.

Hello happiness..!! What should I do to be happy?

Thus, good life, happiness, will be the fundamental objects of reflection of the different philosophical schools in the post-Alexander The Great era.

You are supposed to look at all costs, the ways of despising: politics, social life, wealth, and anything that is an element of “adornment” for private life, since in these elements was not happiness, but in the coexistence with oneself. Remember that this happened long before the Christ era. If you see something similar then with the current time, leave it to chance or something called in Latin America “Magical Realism”

The same thing happens to me when, for example, I ask an “express question” to the cashier of the pharmacy for some medication, without making the queue, just to know if they have it in existence (they all look like zombies ..!!)

Well, everything said above, makes me a “cynical” person. Cynical but not stupid (not much less a zombie … :)

So, I’m not on the radar of products, rather “stupid”. Although we do not deny that being stupid (unknowingly ..!), apart from being extremely profitable, is fun. !!!! hahaha..

So, there is something “magical” that every “specialist” in marketing should know: all social rules, manners, courtesy rules, finances, academia, social world expectations, beliefs and religions, sports, the professions, the elites, etc., etc. are what I call “SOCIAL CAGE”: instead of making us believe that we are free, it is actually a gigantic, sophisticated, silent SOCIAL CAGE.

That is, as human beings, we are so dangerous, that there was a need, over the centuries, to create a way “cage” in order to live in society.

“Good morning”, “asking permission to speak”, “saying hi”, etc., etc., are only imperatives of convention and social stereotypes. They do not belong to the rules of nature.

Ask yourself this: what would happen if we lived in a world where only obeyed the imperatives of Mother Nature bypassing any social rule?

(Ah, by the way, do not be sensitive. Believe it or not, that’s how marketing works)

Bibliographic References

a) Atienza Merino, J.L., Fáñez Pérez, B., López Téllez, G., López Vázquez, M. A., Martínez García, J. A., Iglesias Casal, I., Blanco Hölscher, M. (2005) How Do They Look at Us? How Do They Look? Trapped in Stereotypes. University of Oviedo´s editions. Printed in Oviedo, Spain (Translated into Language)

b) Bowden, H. (2014) Alexander The Great. A Very Short Introduction. First published. Oxford University Press. Printed in The United States of America (Translated into Language)

c) Hogg, M. A., Vaughan G. M. (2008) Social Psychology. Fith edition (Translated into Language)

d) Martin, T. R., Blackwell C.W. (2012) Alexander The Great. The Story of an Ancient Life. First published. Cambridge University Press. Printed in The United States of America (Translated into Language)

e) Quin, R., Mc Mahon, B. (1997) Stories and Stereotypes. De la Torre editions. Printed in Madrid, Spain (Translated into Language)

Related posts:

If you have trouble getting your head around what Metaverse is, we highly recommend you to watch two movies — Inception, starring Leonardo Di Caprio, and ‘Ready Player One’. Inception is a movie…

Foreign languages open doors of opportunities to become an effective global leader in 2022. Learn more.

bibit zaitun jenis arbiquena tinggi 15 20 cm Ready gan/sist Silahkan langsung di order Zaitun Arbiquena merupakan salah satu jenis zaitun yang masih langka di Indonesia memiliki karakter daun yang…